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Consent on file

A photograph of a client belongs to the client. Nothing appears here without a signed consent that names what the image may be used for and how it can be withdrawn. Consent given in a treatment room while someone is numb and hopeful is not consent; it is asked for later, in writing, with time to say no.

Standardized angle

A face photographed from three quarters at one visit and straight on at the next will look different for reasons that have nothing to do with treatment. Fixed camera position, fixed distance, fixed head position, and the same neutral expression in every frame. Small changes in angle are the easiest way to make a photograph say something the treatment did not.

Same lighting

Light does most of the work in a cosmetic photograph. A softer source, a warmer bulb, or a shadow moved a few degrees will change texture and tone across a whole face. One fixed setup, checked each time, so that what differs between frames is the skin and not the room.

Treatment name and timeline

An image without a date is not evidence of anything. Each entry says which treatment was performed, how many sessions, and how long after the last one the photograph was taken. A photograph at two weeks and a photograph at six months are different claims, and lumping them together is how galleries mislead people.

Unedited

No smoothing, no retouching, no filter, no adjustment of exposure or color between frames, and no makeup in one frame that was not in the other. Cropping to the standard frame is the only change permitted. If a photograph needs help to be worth showing, it is not worth showing.